School of Business & Economics

Courses in Business Administration


(including commercial law, international business, and operations management)

BUS-G300 Intro. to Managerial Economics and Strategy (3 cr)

Microeconomic analysis and its applications to business decision making. Includes topics of demand and consumer behavior, production and costs, theory of firms and public policy towards business. Focuses on the applied aspects of microeconomics. Credit given for only one: G300 or ECON-E321.

Offered fall semester.

BUS-D301 The International Business Environment (3 cr)

The national and international environmental aspects of international business. Examines the cultural, political, economic, systemic, legal-regulatory, trade, and financial environments and how they affect the international business activities of firms in the United States and in selected other countries.

Offered every semester.

BUS-J401 Administrative Policy (3 cr)

Administration of business organizations: policy formulation, organization, methods, and executive control. This is a capstone course for the business program. You must take this course to graduate. The course consists of reports on cases concerning the history and politics of major corporations. You are required to take an exit examination covering the entire business program. Course open to seniors only.

Offered every semester.

BUS-J404 Business and Society (3 cr)

Major ethical theories are examined in order to provide a basis for analyzing ethical behavior in the business environment. Issues such as economic competition, discriminatory practices, manipulation of power, environmental conservation, technology, stakeholders relations and organizational and societal cultures are investigated.

Offered every semester.

BUS-K209 Fundamentals of Microsoft Excel (3 cr)

The course covers the fundamentals of Microsoft Office business applications: PowerPoint, Word, Excel, and Access. Students will learn the basic functions of all four programs with emphasis on Excel.

BUS-K230 Spreadsheet Modeling and VBA (3 cr)

The course has two main focuses. First of all, students will be introduced to Excel spreadsheet modeling techniques. Secondly, the students will be introduced to VBA (Visual Basic for Applications) in Excel.

BUS-K312 Decision Modeling (3 cr)

Students will learn how to develop and to solve different types of decision models that can aid in solving business and industry related problems in areas such as finance, marketing, and operations. Microsoft Excel will be used to develop the models. Topics that will be covered in the course include linear, integer, nonlinear, and network models, sensitivity analysis, project management, simulation, forecasting, and decision analysis.

BUS-L203 Commercial Law I (3 cr)

Law of business organizations and their liabilities. For accounting majors and others intending to take BUS-L303 in order to attain a rather broad and detailed knowledge of commercial law. Credit not given for both BUS-L201 and BUS-L203.

Offered every semester.

BUS-L303 Commercial Law II (3 cr)

Emphasis on Uniform Commercial Code (sales, negotiable instruments and secured transactions), business organizations and relationships; bankruptcy; law of ownership. Offered online every semester.

Offered every semester.

BUS-L406 Employment Problems and the Law (3 cr)

Current legal problems in the area of employment. Topics include: race, sex discrimination; terminations in federal, state, and unionized jobs; impact of the U.S. Constitution and civil rights legislation.

Offered occasionally.

BUS-P301 Operations Management (3 cr)

Role of production in a business enterprise; basic types of production processes used in industry. Emphasis on application of economic principles and analytical techniques to decisions made by operations managers of any business. Supply, facility layout, and planning are also included.

Offered every semester.

BUS-P480 Prof. Practice in Operations Mgmt. (3-6 cr)

Provides work experience in cooperating firm or agency. Comprehensive written report required. Grades of A, S, or F assigned by faculty.

  • Prerequisite: Junior or senior standing with a concentration in operations management and decision technologies, as well as consent of department chairperson.

BUS-W100 Business Administration: Intro (3 cr)

Business administration from standpoint of manager of a business firm operating in the contemporary economic, political, social, and international environment. Course requires written report and/or computer projects. Recommended for first and second year students.

Offered every semester.

BUS-W301 Mgmt. & Organization Theory (3 cr)

Historical development of management theory. Nature of organizations and the role of the manager within formal organizations. Introduction to the management processes and to current theories of management and organizations including open systems, sociotechnical system, and contingency approaches to an understanding of the management processes and practices. Exercises and group reports are also included.

Offered fall and spring semesters.

BUS-W311 New Venture Creation (3 cr)

Primarily for those interested in creating a new business venture. Emphasis on personal, rather than corporate goals and strategy, and problems on creation, rather than management of an enterprise. Each student develops an investment feasibility study for a new company.

Offered every semester.

BUS-W408 Small Business Practicum (3 cr)

Application of theory, knowledge, and techniques learned in previous business courses in analyzing actual business problems and in offering recommendations for their solutions. Students are assigned to small businesses in the local or nearby communities.

  • Prerequisite: consent of instructor (requires internship and/or SIFE involvment)

BUS-W430 Orgs. and Organizational Changes (3 cr)

Analysis and development of organizational theories with emphasis on environmental dependencies, sociotechnical systems, structural design, and control of the performance of complex systems. Issues in organizational change, such as appropriateness of intervention strategies.

Offered fall semesters.

BUS-W480 Professional Practice in Mgmt. (3-6 cr)

Provides work experience in cooperating firm or agency. Comprehensive written report required. Grades of A, S, or F assigned by faculty.

Offered every semester.

  • Prerequisite: Junior or senior standing with a concentration in management and consent of department chairperson.

BUS-X410 Business Career Planning & Placement (1 cr)

Assists you in obtaining positions consistent with career goals. Career planning, organized employment campaign, job-application methods, interviewing, and initial conduct on the job. Includes addresses by prominent business-persons and on-site dinner-etiquette session.

Offered every semester.

BUS-X487 Seminar in Business Administration (1-3 cr)

Instruction of an interdisciplinary nature for student groups involved in university-related nonprofit ventures. Interested groups must be sponsored by a Business Division faculty member and must obtain approval for the seminar from the Undergraduate Policy Committee. May be repeated up to a maximum of 6 credits.

BUS-Z301 Org. Behavior & Leadership (3 cr)

Nature of human behavior in organizations as a function of the individual, the groups within which one interacts, and the organizational setting. Emphasis on applications of behavioral science concepts and findings to individual behavior and organizational performance. Credit not given for both BUS-Z300 and BUS-Z301.

Offered every semester.

BUS-Z440 Personnel - Human Resource Mgmt. (3 cr)

Nature of human resource development and utilization in American society and organizations; government programs and policies, labor force statistics, organizational personnel departments, personnel planning, forecasting, selection, training, and development. Integration of government and organizational human resource programs.

Offered every semester.

BUS-Z441 Wage and Salary Administration (3 cr)

Survey of problems faced by modern managers of compensation systems. In-depth look at the role of company, government, union, and employee in the design and administration of total compensation systems. A description of the type of wage and salary systems currently in use, their advantages and disadvantages, and extent of current use.

Offered periodically.


BUS-M300 Introduction to Marketing (3 cr)

(non-business majors)

Examination of the market economy and marketing institutions in the U.S. Decision making and planning from the manage’s point of view; impact of marketing actions from the consumer’s point of view.

Substitutes for BUS-W206

  • Prerequisite: BUS-W100 or ECON-E103 and Junior standing; or, Junior standing and consent of instructor.

BUS-M301 Marketing Management (3 cr)

Overview of marketing. Marketing planning and decisionmaking examined from the firm’s and consumer’s viewpoints; marketing concept and its company-wide implications; integration of marketing with other functions of the firm; international aspects.

BUS-M303 Marketing Research (3 cr)

Research methods and purposes examined in detail. Course includes a practical experience in research from formulation to presentation of issues.

Offered in fall.

BUS-M325 Selling (3 cr)

The role of selling in the economy, in the organization, and in marketing management. Selling as a profession. The dynamics of salesperson-customer interaction. Skills, techniques, and strategies of selling.

Offered in spring.

BUS-M346 Analysis of Marketing Data (3 cr)

This course develops skills needed to manage, evaluate, analyze, and display marketing data. Topics include data coding, data analysis using statistical software, attitude measurement and scaling, graphic display of data, data-driven market segmentation, and competitor analysis. Emphasis is on using database systems to accomplish specific objectives. Topics include the nature and sources of scanner data, micro-merchandising systems and analysis tools for databases.

BUS-M401 International Marketing (3 cr)

Covers world markets, their respective consumers, and their political/economic marketing environments. Examines the marketing issues required to meet the product, promotion, price, and distribution demands of a world market.

Offered in fall.

BUS-M405 Consumer Behavior (3 cr)

Description and explanation of consumer behavior in retail markets. Topics include demographic socioeconomic, psychographic, attitudinal, and group influences on consumer decision making. Applications to promotion, product design, distribution, pricing, and segmentation strategies.

Offered in spring.

BUS-M415 Advertising & Promotion Mgmt. (3 cr)

Basic advertising and sales promotion concepts. The design, management, and integration of a firm’s promotion strategy. Public policy aspects and the role of advertising in marketing communications in different cultures. Practical skills in public advertising included to provide implementation of theories.

BUS-M480 Prof. Practice in Marketing (3 cr)

Work experience in cooperating firm or agency. Comprehensive written report required. Application must be filed with coordinator of internships.

Offered every semester.

  • Prerequisite: BUS-M300 or BUS-M301 (or consent of instructor) and Junior Standing.

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