School of Business & Economics

Marketing

Marketing is all about markets, and markets are all about exchanges. Marketing facilitates the exchange of goods, services, and experiences, which is a catalyst for economic growth. Coursework focuses on the requisite skills and knowledge necessary to develop and execute business plans so a student can be successful in nearly any industry. At IU East School of Business and Economics, students who select a marketing concentration or minor position themselves for opportunities in areas such as sales, wholesaling, retailing, social media, and public relations.

The Marketing Concentration can be completed either on campus or online.

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