School of Business & Economics

Minor in Marketing

The Marketing Minor provides fundamental instruction in advertising, promotions, public relations, sales, and consumer behavior. Students will gain an understanding of contemporary marketing practices, the consumer buying decision process, and common marketing problems and challenges. Students taking the minor will have the opportunity to apply what they learn through, work on real-world projects, and participation in national competitions.

Requirements

15 credit hours for non-Business students
12 credit hours for Business (BSBA) students

Consisting of...

  • BUS-M 300 Introduction to Marketing (non-business students only)
    or BUS-M 301 Introduction to Marketing Management
  • BUS-M 405 Consumer Behavior

...and three electives from the following:*

Minimum GPA of 2.0 (a "C" or better) in all courses

*Business students pursuing a Concentration cannot choose electives in a minor and have them count towards their Concentration requirements.

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Thank you so much for your interest in IU East! Please feel free to contact us with any questions at applynow@iue.edu or (765) 973-8208.
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