The name "Visual Identity" is a blanket term that covers everything from letterhead and business cards to web standards and powerpoint templates. If it's officially from IU and it's accessible to the public, these guidelines apply to it.
Signatures & Logos
All official university letterhead and other official document media must be on official IU East letterhead, bearing the IU campus signature and logo. A department may elect to either use generic IU East letterhead, or they may elect to pay for customized departmental letterhead.
The seal is only to be used for official top-level communication. This is contrary to our previous more less regulated usage of the seal.
There are certain color palettes which are recognized as quasi-official colors. These colors should be present wherever possible, and are important in creating a unified identity.
|Pantone||CMYK||Web (Hex Set)||Web (Decimal)|
|IU Crimson||201||C0 M100 Y63 K29||# 7D110C||R-125, G-17, B-12|
|IU Cream||9161||C7 M9 Y20 K0||# F8F3D2||R-248, G-243, B-210|
|Dark Gray||424||C0 M0 Y0 K70||# 6D6E70||R-109, G-110, B-112|
|Light Gray||428||C0 M0 Y0 K25||# B0B2B4||R-176, G-178, B-180|
When releasing any document that includes text copy, the document must adhere to our style guidelines with respect to font selection.