IU East receives ADDY Awards

March 3rd, 2010

Indiana University East received several ADDY awards from the American Advertising Federation, East Central Indiana Chapter during the annual dinner held Feb. 27 at the Horizon Convention Center in Muncie.

American Advertising Federation is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry. According to the American Advertising Federation, the organization protects and promotes the well-being of advertising through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.

IU East received a Best of Show, a gold and three silver awards, leading all universities in the district.

• Silver:  Collateral Material, Brochure, Color: “IU-Focused on You” Search Piece

• Silver:  Mass Transit Exterior: IU East Run With the Pack Bus Wrap

• Silver:  Newspaper Campaign, Color:  Richmond Register Social Media Campaign

• Gold:  Radio, Local Radio Spot: “IU-Focused on You” 

• Best of Show, Broadcast Radio Spot: “IU-Focused on You”

On February 25, IU East received several awards from the 25th Annual Educational Advertising Awards, sponsored by the Higher Education Marketing Report including a gold, silver, two bronze, and two merit awards. The national competition recognizes the fields of admissions marketing and advertising.

In December, IU East received four awards from the Council for Advancement and Support of Education (CASE) District V for excellence in fundraising, communications and marketing, and special events.  IU East’s Office of External Affairs received three gold awards (Best Practices in Fundraising and Development, Best Event on a Shoestring, and Excellence in Print Advertising) and a silver award (Best Radio PSA or Commercial Spot) in the annual Pride of Case V Awards Program.

Also in December, IU East’s homepage, www.iue.edu, was named Noteworthy Site of the Month by eduStyle, which focuses on higher education websites and is peer reviewed by higher education web design professionals.

“Our Communications and Marketing department has now won 15 local, regional, and national awards in the last few months.  I think these awards show where we are, and where we are going, as a department and as a university,” said John Dalton, Director of Communications and Marketing.

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