Faculty & Staff

                	                
Faculty/Staff Photo Untitled Document

Susan Brudvig

Associate Professor of Business Administration
Hayes Hall 255E
765-973-8647
subrudvi@iue.edu

Education

  • PhD in Business Administration (Marketing), Florida State University, 2007
  • MBA, Purdue University, 2003
  • MA in Sociology, Marquette University, 1989
  • BA in Sociology, University of Wisconsin at Parkside, 1987            

Research Areas & Academic Interests

  • Research in the application of methods, including problems in clustering, multicollinearity, coarse measurement
  • Academic interests include CRM, trust, privacy, personal data, scholarship of teaching & learning

Selected Peer-Reviewed Journal Articles

  • Brudvig, Susan and Shaheen Borna (2012), "The Effect of Pediatricians' Obesity and Gender on Children's Perception," Young Consumers 13, 2, pp. 147-160.
  • Premazzi, Katia, Sandro Castaldo, Monica Grosso, Pushkala Raman, Susan Brudvig and Charles Hofacker (2010), "Customer's Information Sharing with E-Vendors: The Role of Trust and Incentives," International Journal of Electronic Commerce 14, 3 (Spring), pp. 63-91.
  • Giunipero, Larry C., Robert E. Hooker, Sacha Joseph-Matthews, Tom E. Yoon and Susan Brudvig (2008), "A Decade of SCM Literature: Past, Present and Future Implications," Journal of Supply Chain Management 44, 4 (October), pp. 66-86.
  • Brudvig, Susan and Pushkala Raman (2006), "The Impact of Fit and Goal Congruency on Consumers' Attitudes to Brand Extensions," Marketing Management Journal 16, 2 (Fall), pp. 171-178.

Previous Experience

Academic
  • Assistant Professor, Ball State University, 2007 – 2013
  • Instructor & Online Mentor, Florida State University, 2004 – 2006
Industry
  • Eli Lilly Global Headquarters, 2001 – 2003
  • National Association of Mutual Insurance Companies, 1998 – 2000
  • IU Indiana Business Research Center, 1992 – 1997

Professional Practice

  • Demographic analysis, geo-spatial analysis, market research, product forecasting, enrollment forecasting

 

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