School of Business & Economics


Marketing is all about markets, and markets are all about exchanges. Marketing facilitates the exchange of goods, services, and experiences, which is a catalyst for economic growth. Coursework focuses on the requisite skills and knowledge necessary to develop and execute business plans so a student can be successful in nearly any industry. At IU East School of Business and Economics, students who select a marketing concentration or minor position themselves for opportunities in areas such as sales, wholesaling, retailing, social media, and public relations.

The Marketing Concentration can be completed either on campus or online.

Program Offerings:

Request Information

Thank you so much for your interest in IU East! Please feel free to contact us with any questions at or (765) 973-8208.
Available Contact Fields
Ethnicity (check all that apply)
Available Opportunity Fields
Available Campaign Member Fields
Available Campaign Fields
Required Opportunity Fields (can leave hidden but must stay on the form)
Required Campaign Member Fields (keep hidden but need to keep on form)
Required Campaign Fields (may keep hidden but need to keep on form)