School of Business & Economics

Courses in Marketing

BUS-M 300 Introduction to Marketing (3 cr)

Examination of the market economy and marketing institutions in the United States; decision making and planning from the manager’s point of view; and the impact of marketing actions from the consumer’s point of view.

  • For non-business students only. Does not fulfill the requirement for the B.S. in Business Administration degree.
  • Sample Syllabus: Online

BUS-M 301 Marketing Management (3 cr)

Overview of marketing. Marketing planning and decision making examined from the firm’s and consumer’s viewpoints, marketing concepts and implications, integration of marketing with other functions of the firm, and international aspects of marketing.

BUS-M 325 Selling (3 cr)

The role of selling in the economy, in the organization, and in marketing management. Selling as a profession. The dynamics of salesperson-customer interaction. Skills, techniques, and strategies of selling.

BUS-M 346 Analysis of Marketing Data (3 cr)

Business managers analyze marketing data to better understand their customers. This allows managers to make better business decisions. In view of this, BUS-M 346 helps you to analyze marketing data in order to answer business questions and make informed decisions that arise in a manager's day-to-day role.

BUS-M 401 International Marketing (3 cr)

Covers world markets, their respective consumers, and their political and economic marketing environments. Examines the marketing issues required to meet the product, promotion, price, and distribution demands of a world market.

  • Offered online in fall semester
  • Sample Syllabus: Online

BUS-M 405 Consumer Behavior (3 cr)

Description and explanation of consumer behavior in retail markets. Topics include: demographic, socioeconomic, psychographic, attitudinal, and group influences on consumer decision making. Applications to promotion, product design, distribution, pricing, and segmentation strategies.

  • Offered online in fall semester
  • Prerequisite: BUS-M 300 or BUS-M 301 (or consent of instructor).
  • Sample Syllabus: Online

BUS-M 415 Advertising and Integrated Marketing Communications (3 cr)

Covers basic advertisingand sales promotion concepts as well as the design, management, and integration of a firm’s promotion strategy. Public policy aspects and the role of advertising in marketing communications in different cultures. Practical skills in public advertising included to provide implementation of theories.

BUS-M 480 Professional Practice in Marketing (1-6 cr)

Work experience in a cooperating firm or agency. Comprehensive written report required.

  • Graded on a S/F basis
  • Offered every semester
  • Prerequisite: Permission of Instructor

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