IU East Red Wolves vs. West Virginia University Institute of Technology. Admission $2. Representatives from Reid “BRAvo!” will be on hand to accept donations toward its efforts in the fight against women’s cancers in the Richmond area. This is the IU East “Play4Kay” game in support of the fight against women’s cancers. “Play4Kay” is named after the late Kay Yow, the former North Carolina State University women’s basketball coach and inspiration for the Kay Yow Cancer Fund that has raised more than $5 million toward cancer research.