Faculty Profile

Associate professor of Marketing & Business Administration
Hayes Hall 255G
765-973-8476
cc92@iu.edu

Dr. Chen has taught more than 20 different preps in various disciplines (Marketing, Management, Statistics, and Accounting), including hybrid, online, or on-ground courses in undergraduate and graduate levels. Students are diverse, including minority (Hispanic, African American, American Indian, Asian, etc.), traditional, non-traditional, and international students from different countries. He is especially interested in teaching the courses that he has not taught before.

As a quantitative modeling researcher, Dr. Chen creates models and analyzes big data in interdisciplinary topics. The first essay of his dissertation received the Jane K. Fenyo Best Paper Award for Student Research in Academy of Marketing Science 2010 Annual Conference. He has published several research papers in peer-reviewed journals and presented several research papers in professional conferences.

Chen, Chien-Chung (2017), “Does High Service Quality Reduce Risk or Create Idiosyncratic Returns?” Services Marketing Quarterly, 38 (3), 155-169.
Chen, Chien-Chung and Benay Jones (2017), “Who Supports Tax Increases? An Example from San Juan County, New Mexico,” Journal of Finance and Accountancy, 21 (March), 106-117.
Chen, Chien-Chung (2016), “Empirical Examination of Sales Research: Meta-Analysis, Social Network and Nomological Network Analyses,” Journal of Management and Marketing Research, 19 (January), 128-163.
Chen, Chien-Chung and Fernando Jaramillo (2014), “The Double-Edged Effects of Emotional Intelligence on the Adaptive Selling–Salesperson Owned Loyalty Relationship,” Journal of Personal Selling & Sales Management, 34 (1), 33-50.
Chen, Chien-Chung (2013), “Determining Optimal Scales in Studies of JPSSM,” Journal of Management and Marketing Research, 12 (February), 43-55.
Chen, Chien-Chung (2012), “Detecting Moderator Effects on Construct Relations in Empirical Sales Research: A Meta-Analysis,” Journal of Management and Marketing Research, 11 (September), 152-169.

Ali Arshad and Chien-Chung Chen (2020), “The Economic & Fiscal Impact of the Removal of the Annual Tax Cap: A Case Study of New Mexico Film Incentives,” International Academy of Business and Public Administration Disciplines (IABPAD) Conference, Honolulu, HI, July 26-30, 2020.
Chen, Chien-Chung and Ali Arshad (2019), “The Power of Intangible Assets: CEO, Corporate Reputation, and Brand Value,” Association of Collegiate Marketing Educators (ACME) Annual Conference, Houston, TX, March 13-16, 2019.
Chen, Chien-Chung (2018), “Satisfying State Residents with Fewer Inputs: A Data Envelopment Analysis,” Association of Collegiate Marketing Educators (ACME) Annual Conference, Albuquerque, NM, March 7-10, 2018.
Chen, Chien-Chung (2016), “The Influences of Motives and Personified Quality on Electronic Word of Mouth Adoption,” Atlantic Marketing Association Annual Conference, Charleston, SC, September 2016.

Recognition for academic excellence in scholarly research at NMHU, 2018, 2019 and 2020
Award from Faculty Research Committee at NMHU, $4,587, Spring 2019
Professor of the year (the annual best teacher award) at NMHU, 2018
Business Ethics Certificate, Jack C. Massey College of Business at Belmont University, Spring 2016
Award from Faculty Research Committee at NMHU, $943.83, Spring 2016

Tenured Associate Professor of Marketing, New Mexico Highlands University, 2019 – 2020
Chair, Business Administration Department, New Mexico Highlands University, 2018 – 2020
MBA Program Coordinator, New Mexico Highlands University, 2016 – 2020
Assistant Professor of Marketing, New Mexico Highlands University, 2013 – 2019
Assistant Professor of Marketing, Stillman College, 2011 – 2013