Sanga Song
Assistant Professor, Marketing
Hayes Hall 255E
765-973-8436
ss103@iu.edu
Education
- Ph.D. Retail Merchandising and Consumer Studies (minor : Quantitative methods in Education), University of Minnesota
- M.S. Clothing and Textiles (concentration in Fashion Marketing), Yonsei University
- B.S. Human Environment and Design, Yonsei University
Selected Publications
- Wu, J., Song, S., & Whang, C. H. (2021). Personalizing 3D virtual fashion stores: Exploring modularity with a typology of atmospherics based on user input. Information & Management, Advance online publication. https://doi.org/10.1016/j.im.2021.103461
- Wu, J. & Song, S. (2020). Older adults’ online shopping continuance intentions: Applying the technology acceptance model and the theory of planned behavior. International Journal of Human-Computer Interaction, Advance online publication. https://doi.org/10.1080/10447318.2020.1861419
- Song, S. & Kim, H-Y. (2020). Celebrity endorsements for luxury brands: Followers vs. non-followers on social media. International Journal of Advertising, 39(6), 802-823.
- Song, S. & Ko, E. (2017). Perceptions, attitudes, and behaviors toward sustainable fashion: Application of Q and Q-R methodologies. International Journal of Consumer Studies, 41(3), 264-273.
- Chun, E., Song, S., & Ko, E. (2015) Exploring SNS as a consumer tool for retail therapy. Journal of Global Scholars of Marketing Science, 25(1), 37-48.
- Chun, E., Song, S., & Ko, E. (2014). A decision model development for crowdsourcing in the fashion industry. Journal of Global Scholars of Marketing Science, 24(4), 411-425.
- Ko, E., Chun, E., Song, S., & Kim, K. H. (2013). Which content types increase participation in fashion social platform?. Journal of Global Scholars of Marketing Science, 23(3), 297-313.
- Ko, E., Choo, H., Lee, J. Y., Song, S., & Whang, H. (2013). Triangulated value perspectives of place marketing: A case of Dongdaemun and the Doota shopping mall. Journal of Global Fashion Marketing, 4(4), 299-318.
Selected Awards
- 2020 Racial Justice Research Fund ($15,000), Indiana University
- 2020 Boschman Scholarship of Teaching and Learning Grant ($2,500), Indiana University East
- 2020 Best Conference Research Paper Award, ACRA conference
- 2019 Summer Research Grant ($4,000), Indiana University East
- 2017 Mary Hoover Award for Teaching Excellence, University of Minnesota
- 2017 Design Graduate Student Conference Presentation Funds ($1,000), University of Minnesota
- 2016 Outstanding Graduate Student Award, Student Design & Scholarship Excellence, University of Minnesota
- 2016 Peggy Matthews Fellowship Award ($2,000), University of Minnesota
- 2014 Award of Merit, Best Thesis/Dissertation Award, Graduate School of Yonsei University
- 2013 Premier Award, Best Joint Symposium Paper Award, EMAC, KSMS & GAMMA Joint Symposium
Professional Practice
- Marketer, Samsung Cheil Industries Inc., Korea, 2006-2011